New Year packaging design

Completed in 2019

Design of New Year packaging for ITooLabs.

Traditionally, on New Year's Eve, ITooLabs congratulates employees and partners with sweet gifts. What's inside the jars and bags is already delicious. But there is still work to be done outside. We have developed the concept of New Year's decoration and applied it to gift labels.

Having received a gift, the first thing an employee saw was a box with New Year's patterns and wishes.

New year gift box
Inside the gift box the employees found nuts, honey, preserves and jams, nut butter.

New year jars
The result is a delicious set for tea drinking. But this set would not be complete without the tea itself.

New year tea


Art Director: Sasha Tikhonov.

Designer: Anton Korotkov.

Manager: Olya Golubeva.

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