Identity for rafting

Completed in 2020

An identity for the river rafting team at ITooLabs.

One of the most common languages at iToolabs is Go (aka Golang), whose mascot is a blue hamster.


We thought we should make the hamster a naval hamster. So we created a jolly roger with the skeleton of the same hamster mascot.

 Flag
 Gaiter

We also made a simpler alternative version of the identity, but the photo clearly shows who won.

 The winner with the flag

Credits

Art director: Sasha Tikhonov.

Designer: Anton Korotkov.

Manager: Olya Golubeva.