Progen
![](/images/projects/projects-progen-cover.jpg)
Completed in 2014
Logo design for laboratory of genetic analysis.
Task
To develop Russian and English logo that is not based on the DNA chain.
Idea
Cell division is a natural way of gene transfer.
![](/images/projects/projects-progen-idea.jpg)
Cell division as a symbol is a perfect basis for the logo.
![](/images/projects/projects-progen-bw-initial.jpg)
There is a cell in the name of the company already. We just have to start the division.
![](/images/projects/projects-progen-bw-rus.jpg)
Talking about the colors, it is difficult to choose anything closer to medicine and laboratory than shades of turquoise and blue.
![](/images/projects/projects-progen-colors.jpg)
Final logo
In Russian:
![](/images/projects/projects-progen-full-rus.jpg)
In English:
![](/images/projects/projects-progen-full-eng.jpg)
For dark and colored backgrounds:
![](/images/projects/projects-progen-colorbackground.jpg)
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